hello, i'm alex trebek. for over 10 years now, i've been representing the colonial penn life insurance company. hi, alex. hi, everyone. i thought it'd be interesting to hear from you what your customers say are some of the things they like best about colonial penn's whole life insurance. who's gonna start? well, it's guaranteed acceptance for people over age 50. they don't have to take a physical or answer any health questions. and it gives them peace of mind knowing that their family has some insurance to help cover funeral costs. and other final expenses. great point, and that's something everybody needs to plan for, especially in this economy. it costs just $9.95 a month per unit. it's an affordable way to provide protection for loved ones. yes, and that rate never goes up. and their coverage never goes down because of their age. they can get permanent insurance at a price that fits into their budget. alex: do you want to help protect your loved ones from the burden of final expenses? if you're between 50